Is it necessary to customize turnstile?

2. Customized turnstile gates can standardize other functions added to the turnstile gates, so as to provide end users with a more complete product.

In actual projects, we may have seen a lot of such situations. When the project is completed, we usually feel that the products used are very strange whether it is in the acceptance stage or in the later use. Such as some scenic spot ticket checking turnstile gates. Because it needs more functions, so the integration degree of the gate is relatively high, and there are various identification methods, not only swiping cards, scanning codes, swiping ID cards, face recognition, or buttons, etc., but also waterproof treatment , Post some scenic spot signs. In the end, against the backdrop of the entire environment, the turnstile looked very disharmonious as a whole. At first glance, it was obvious that it was a patchwork product, as if the various modules were forcibly twisted together, which was very awkward.

In fact, all of these can be standardized through pre-customization. I believe that we must be engaged in related industries before applying for the bid, so we should have a certain degree of predictability for the projects we do, and roughly what functions are needed. There are numbers. Communicate these required functions with the turnstile manufacturer in advance, and the two parties cooperate to jointly create a product with heart, so that the competitiveness and product strength of this product are not comparable to that of a temporary product. Moreover, in doing so, the cost of the two is almost the same when compared.

3. Customized turnstiles are a kind of preparation in advance, ahead of the project, do not fight unprepared battles. The process of customization needs to be negotiated by both parties. Individual large projects or complex projects require multiple rounds of communication between the two parties to determine. During this process, the relevant coordinators of your company must have a deep understanding of the gate. If we have a better understanding, then we will bid or write bids, will it be more handy, and the confidence in successful bidding will increase a lot.

And here also needs to add a very important point: Many projects, when we first estimated, he may be a very common situation, and there are no non-standard requirements, but as the project gradually advances, in order to In the actual delivery, it can achieve the expected effect of Party A, and there is a high probability that non-standard customization will be carried out. If you start to be in a hurry at this time, you may regret that you did not make some product-level preparations in advance. 

1.Brand level

1). Turnstile customization is conducive to forming a unified style of the company's product line and enhancing the company's brand power. The products involved in the company have a certain unified symbol, or the same VI, which is conducive to the formation of an inherent impression of your brand in the minds of consumers, making them think of your company when they see the product. For example, the products of the Xiaomi ecological chain, we all know that in the Xiaomi ecosystem, there are not only many types of products sold, but also many unrelated fields of application of their products. They not only sell mobile phone accessories, but also sell small home appliances and Office supplies, daily necessities. But no matter what product, as long as it is in the Xiaomi ecosystem, it seems to have the same "tonality". Another example is the decoration style of each chain brand hotel is relatively uniform. (For example: hotel)

2). Be ingenious and unconventional. At any time, whether it is a beautiful woman with outstanding appearance or an unusual product, it will be particularly eye-catching, impressive, arousing curiosity, and arousing associations. Invisibly, our brand is planted in the minds of consumers.

2.Third: Business level

1). Consult with the manufacturer in advance, so that the two systems represented by the two companies can be unified and coordinated. To make a non-standard product and customize a turnstile sample, no matter how inconspicuous it is, it is actually the result of the cooperation between the two systems. It is impossible for him to purchase public model products in the market as you usually do, because the product characteristics of the gate itself are not like mineral water, toiletries, etc., and you can buy them anywhere. Not to mention some particularly important projects, but some small needs encountered in daily life. If the two companies do not cooperate tacitly, there may be many problems. Your financial department may have to communicate with the manufacturer’s business for invoicing. A professional product manager should communicate product details with the manufacturer's design and technical personnel. Your purchase needs to be implemented one by one with the manufacturer's sales, such as: contract terms, payment, delivery date, packaging, logistics and transportation, billing period, etc. There may be many issues that have not been mentioned. If you have cooperated with all the above, then you will not be so overwhelmed when you take on some major projects.

2). Investigate the comprehensive strength of manufacturers in advance. Customizing a turnstile is equivalent to doing a rehearsal for a big battle in advance. The more complicated the machine is customized, the more experience and heritage of a manufacturer can be seen. If you are a veteran with rich experience in projects, I believe you must have such a feeling: many projects cannot be completed, or they are "unfinished", which has a lot to do with the strength of the manufacturers you cooperate with.